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McDonald’s (MCD) 4Q Earnings Improve With Revamped Menu

January 24, 2012, 9:52 PM

Summary:  McDonald’s (NYSE:MCD),, largest fast food franchise in the world, announced on Tuesday that its fourth quarter earnings were up 11 percent as it adds more customers with its revamped menu.

What Happened:  In the tough economic times, McDonald’s continued to introduce new items as well as keep prices low to keep customers returning and by gaining new ones. During the fourth quarter, the fast food chain said it earned $1.38 billion, or $1.33 per share, compared to earnings of $1.24 billion, or $1.16 per share, a year prior. Revenue gained 10 percent to $6.82 billion. Beating analyst expectations of $1.29 per share with $6.81 in revenue.

The Result:   Shares fell $2.20 to $98.75 on Tuesday as analysts were concerned about increased spending and foreign exchange rates taking a toll on 2012 earnings.

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